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Lindsay Morton • March 20, 2022

Alabama Innovation Spotlight: OnCentive plans for key hiring and growth in 2022

By Tyler Patchen - Health and Technology Reporter

March 04, 2022, 07:36am CST


A Birmingham tech company that has seen significant growth is looking to nearly double its employee count by the second quarter of 2022.


OnCentive, which was founded in 2020 during the pandemic, conducts incentive consulting for companies and corporations. Its technology integrates with hiring systems, and the company can find government incentives for hiring based on demographics or geography. It can also find general incentives for companies. 


CEO Shannon Scott launched the company with a co-founder and three other employees. The company now has 30 employees and is hiring two people each week. Scott said the growth has occurred only in the last six months and can be attributed to a strong in-house sales team and new regulations coming out of the U.S. Congress.


“What’s led to this growth in the last six months is a heck of a team ... a great sales team. I can’t lie, Congress has helped. They pass a lot of bills that assist us,” Scott said. “We maintain a lot of contacts in the industry. We have a lot of partners who resell our technologies and services as well.”


Scott said their product is also sold by CPA firms and payroll companies because it generates cash for their clients.

OnCentive targets small- and medium-sized businesses, which has led to growth. The company will look to produce more enterprise technologies next year.


OnCentive recorded a total of $25 million in revenue in its first year and is trending toward $50 million for this year.



The company is in the process of finishing renovations at a new 13,000-square-foot headquarters on First Avenue North. The renovations included tearing down walls to make the office more open, as developers and those with technical skills will be dominating the space.


The company is also aiming to stay and grow in Birmingham and has plans to make larger acquisitions as well.


When the growth took over, it wasn’t Scott’s first success story. Scott has been in tech for over 20 years, starting his first company when he was 19. He sold that startup in 2018.

Read on Alabama Innovation

Lindsay Morton

Chief Growth Officer


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